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email How Your Brain Decides to Put in Effort
If you want more coffee, but the pot is empty, is it worth getting up and brewing some more? Researchers have figured out how your brain decides.
Researchers have clear visual evidence that a region of the human brain known as the ventral striatum kicks in during decision-making to weigh the costs versus the benefits of making a physical effort.
The research gives the first detailed view of ventral striatum activity during three phases of effort-based decision-making the anticipation of initiating an effort, the actual execution of the effort, and the reward, or outcome, of the effort.
by University Marketing and Communications
Today, in a special edition of Tech Today, we welcome faculty who started in the fall semester.
New faculty are listed by College.
Ricardo Eiris, PhD
Ricardo Eiris began his faculty appointment as an assistant professor of construction management for both the Department of Civil and Environmental Engineering and the College of Business.
Eiris earned a PhD in design, construction and planning, and an MS in construction management from the Rinker School of Construction Management at the University of Florida. In addition, he has an MS in digital arts and sciences from the Department of Computer and Information Science and Engineering at the University of Florida and an MS in civil engineering from the Engineering School of Sustainable Infrastructure and Environment at the University of Florida.