Updated Mar 11, 2021 | 13:13 IST
Weeks after Indian newspaper body INA wrote to Google demanding compensation for content creators, the matter has now been taken up by NBA, the news broadcaster body in India After newspapers, Indian TV broadcasters urge Google to share ad revenue | Photo Credit: Thinkstock
Key Highlights
Indian Newspaper Society in February urged Google to share ad revenue with local content creators
Now, National Broadcasters Association has written to Google India country manager on the matter
The Indian broadcasters body, News Broadcasters Association (NBA), has urged Google to compensate content owners weeks after the Indian Newspaper Society (INS) president fired a missive to the tech giant on the matter.
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NEW DELHI: With TV viewership ratings for news channels on pause for over four months, the TV9 Network on Saturday wrote to Union information and broadcasting minister Prakash Javadekar, urging the government to immediately resume the television rating points (TRPs) for news genre.
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“NBA’s board also wants to place on record that the corrupt data released month after month has not only led to reputation loss but has also caused huge financial losses to news broadcasters for which BARC is duty-bound to give an explanation,” the association said.
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“NBA has already conveyed to BARC that the ratings are unreliable as far as we can see and should continue to be suspended in light of the recent revelations which shows the arbitrary nature of functioning at BARC. It shows that there are no checks and balances, and the ability of a few within BARC to easily change the ratings as they deem fit, making the system subjective to the whims and fancy of the management versus being an objective transparent system. The Oversight Committee with no representation of broadcasters and just consultants paid by BARC is an eyewash to show autonomy. NBA strongly demands that action should be taken by B