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Boston ad agency expands into Canada Updated April 1, 2021, 5:37 p.m. Email to a Friend ADVERTISING Connelly Partners buys Canadian company Boston ad agency Connelly Partners is broadening its international horizons again, this time with the acquisition of an agency in Vancouver, British Columbia. The Boston company, led by president Steve Connelly, has completed the purchase of VRX Studios, which specializes in photography and other visual content for the hospitality sector. VRX got its start by providing content for the travel website Expedia, and it has held long-term partnerships with some of the biggest names in the hotel industry. The deal brings nearly 20 people into Connelly Partners, which will now have a full-time staff of roughly 140. Connelly negotiated the deal completely virtually, all via video, with a goal of ramping up its travel/tourism practice. VRX will keep its name and home base in Vancouver. The financial terms were not disclosed. Connelly also has an offi

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