By Mark K. Miller | June 3, 2021 | 7:43 a.m. ET.
As founding members of the Biden Administration’s COVID-19 Community Corps, the National Association of Broadcasters is urging all local radio and television stations to help kick off a National Month of Action beginning June 4 to provide COVID-19 vaccine education and help ensure all Americans understand the importance of getting vaccinated.
Organized by the White House and the U.S. Department of Health and Human Services (HHS), the National Month of Action is aimed at providing 160 million Americans, or 70% of adults 18 and older, with at least one vaccination shot by July 4. The campaign will focus on providing more vaccination education and outreach through various mediums, ensuring easier and more equitable access to vaccinations, and encouraging vaccines through incentives provided by businesses and employers.
(Image credit: NAB)
Washington, D.C. The National Association of Broadcasters will host a special event to announce and celebrate the 2021 recipients of the NAB Engineering Achievement Awards and Digital Leadership Award. It will be held June 17, 2 p.m. EDT on NAB Amplify.
The special session titled “The Future of Media and NAB Technology Awards” kicks off with a keynote conversation with Mike Chapman, a partner and Americas Media Lead at Kearney, a management consulting firm specializing in corporate and growth strategy and business transformation. Chapman will discuss the future of media, including trends to watch, with Sam Matheny, executive vice president and chief technology officer of NAB.
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