Pinterest Bans Weight Loss Content By Ashley Palya
on July 02 2021 9:22 AM Pinterest is a virtual bulletin board platform, with users decorating their boards with pictures showcasing interests including food, fashion, travel and lifestyle
Social media site Pinterest announced Thursday that it would ban content related to weight loss or what could encourage unhealthy or disordered eating habits.
The ban includes “ad policies to prohibit all ads with weight loss language and imagery, according to a press release.
The statement cited data from the National Eating Disorders Association that there s been a steep rise in unhealthy eating habits and eating disorders in young people since the Covid-19 pandemic started last year.”
Pinterest bans ads related to weight loss
By
Clare Duffy, CNN Business
Published Jul 2, 2021 9:34:51 AM
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(CNN) Pinterest on Thursday announced that it will ban all advertisements related to weight loss from its platform in an effort to prevent content that could encourage unhealthy or disordered eating habits.
The bookmarking site said it will also prohibit ads with language or images that promote or disparage certain body types. There s been a steep rise in unhealthy eating habits and eating disorders in young people since the Covid-19 pandemic started last year, Pinterest said in a statement, citing data from the National Eating Disorders Association.
2 slides Credit: Getty Images for Pinterest
Pinterest Bans All Weight Loss Ads By
at 1:43 pm NPR
Pinterest is saying goodbye to weight loss ads. It s banning them altogether, becoming the first major social platform to do so.
The National Eating Disorders Association guided Pinterest in updating its policy as searches for healthy eating, healthy lifestyle and fitness tips grew within the past year. A lot of people are facing challenges related to body image and mental health, particularly as we re emerging from COVID restrictions, says Sarah Bromma, the company s head of policy. People are now feeling added pressure to rejoin their social circles in person for the first time in a year.
Pinterest bans all weight loss ads to join wider positivity movement Details 02 July 2021
Pinterest is banning ads with weight loss language and imagery, joining in on a wider body positivity movement. Ads with testimonials regarding weight loss or weight loss products, any language or imagery that idealises or denigrates certain body types, and ads that reference Body Mass Index or similar indexes are prohibited. Additionally, any products that claim weight loss through something worn or applied to the skin are also banned.
These new guidelines are in addition to ad content that is already banned from the platform, including weight loss or appetite suppressant pills, supplements, before-and-after weight loss imagery, weight loss procedures such as liposuction or fat burning, and body shaming. The latest move is an expansion of Pinterest s ad policies that have long prohibited body shaming and dangerous weight loss products or claims
Image credit: Rich Polk
Pinterest is saying goodbye to weight loss ads. It’s banning them altogether, becoming the first major social platform to do so.
The National Eating Disorders Association guided Pinterest in updating its policy as searches for healthy eating, healthy lifestyle and fitness tips grew within the past year.
“A lot of people are facing challenges related to body image and mental health, particularly as we’re emerging from COVID restrictions,” says Sarah Bromma, the company’s head of policy. “People are now feeling added pressure to rejoin their social circles in person for the first time in a year.”