GambleAware targets women with new ‘There, but not There’ campaign Share
GambleAware has launched its new ‘
There, but not There’ nationwide marketing campaign, targeting women aged 18-54, seeking to raise awareness of its problem gambling treatment and support services.
The campaign forms part of the charity’s ‘
National Gambling Treatment Services’ strategy for 2021 and follows
YouGov research which revealed that ‘10% of women in Great Britain experience some level of gambling harm’.
Running across digital media, radio and print formats until the end of March, GambleAware’s campaign aims ‘to signpost’ vulnerable women to its National Gambling Treatment Services.
The campaign further acknowledges that women are more likely to experience gambling harms from loved ones, with YouGov data identifying 8% of women having been affected by others problem-gambling behaviours.