Palliative Care Australia
New survey data released today during National Palliative Care Week (NPCW) has highlighted limited community understanding around the broader meaning of palliative care and a general reluctance to engage in conversations on death and dying.
In direct response, and also launching today; an innovative national education campaign – Palliative Care It’s more than you think. – has been created to engage the community in a conversation about the benefits of palliative care.
The multimedia campaign developed by Palliative Care Australia (PCA), with the support of the Australian Government, seeks to challenge perceptions that palliative care is a ‘last resort’ and empower individuals to engage with their health care professionals early in their diagnosis in the hope to live as well as possible for as long as possible.
The theme of this year’s National Palliative Care Week, which begins on Sunday, addresses the many benefits of offering quality palliative care. Many of us do not understand what palliative care is. It’s about improving quality of life. It’s embracing what matters most to people with a life limiting illness and their families. An incurable illness that shortens life has a huge impact. It is natural to feel fear, anxiety, anger and loss. Care of the whole person and their loved ones helps. This includes their physical, emotional, cultural and spiritual wellbeing.
The aims of palliative care are to make you comfortable, to improve your quality of life, and to support family and friends involved in your care.
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