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How The US Military Got Hooked On Rip Its Van Winkle s © Provided by Task & Purpose U.S. Army Ranger Shane Snell held the chunky aluminum can in his hand and took a deep breath. In the course of 30 minutes, he had downed five 8-ounce servings of Rip It, a military-approved energy drink that was infamous for causing a variety of unpleasant side effects when consumed in excess. This would be can number six. It took him 10 minutes to finish it. In the boredom arising out of a cool night in Ramadi, Iraq, this was a “Case Race,” or an attempt to down as many of the cans in a 24-pack as he and his squadron possibly could. When no one was interested, he and a friend took it upon themselves. By the time he slammed down a seventh, his sergeant burst in and told him to get moving.

United statesFort lauderdaleAl anbarVan winkleTim hsiaNick caporellaVan winklesSteven whitingJake rossenMonster energyNational public radioNational beverage corporationNational beverageInstitute of nutritional scienceUs army ranger shane snellRanger shane snell