It s hard to tell if LinkedIn Stories are catching on yet, and whether they should be a consideration within your platform approach.
Like all Stories options, there are benefits to providing more immediate, casual connection, and showcasing more of your brand through the engaging, mobile-oriented format, while top of feed placement is also a strong lure to help boost brand awareness and get more people tapping through (and note, in LinkedIn Stories, swipe up links are available to all brands).
But then again, there is a question as to whether the format really fits on the professional social network, and aligns with how users are looking to connect within the app.
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