Helpyourbody, a Piramal Healthcare Campaign
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The Piramal Group, a research and diagnostics firm based in Mumbai, is partnering with the Associated Chambers of Commerce and Industry of India (ASSOCHAM), NGOs, and more than 25,000 doctors across India to create a new campaign called “helpyourbody.” As LiveMint reports, helpyourbody is a
crusade against chronic diseases, aiming to provide affordable medicines in rural areas.
The programme… will emphasize on imparting knowledge on healthy food for healthy body and target each and every individual.
Through the three phases of knowledge, action, and care (which is the Piramal tagline), the campaign will first work to partner with thousands of doctors, then make “helpyourbody” tests available and employ detection camps, and finally build communities and involve local NGOs.
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