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The parent company of the Daily Mail, Mail Online, Metro and several other UK publications has filed a lawsuit against Google claiming the search giant manipulates search results on its site.
According to the lawsuit which was filed in New York, Associated Newspapers has accused Google of exercising too much control over online advertising as well as downgrading links to the Daily Mail’s stories while promoting those from other news outlets. The lawsuit also alleges that the company âpunishesâ publishers in its search rankings if they fail to sell enough advertising space on its marketplace.
BBC, a Google spokesperson has responded to the claims of the Daily Mail’s lawsuit calling them âmeritlessâ, saying:
MailOnline sues Google for search result manipulation
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Anti-trust actions against Google have been filed in the US and elsewhere.
LONDON (AFP) - The British owner of the MailOnline website on Wednesday filed a legal complaint in the United States against Google, accusing it of downgrading its stories in searches.
London-based Associated Newspapers Ltd filed a legal suit at a New York court, accusing the tech giant of reducing its search traffic and asking for damages and legal costs.
The MailOnline is the fifth most popular US news website, the media group says. Stablemates include the Daily Mail tabloid and the Mail on Sunday weekly.
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The owner of the Daily Mail newspaper and MailOnline website is suing Google over allegations the search engine manipulates search results.
Associated Newspapers accuses Google of having too much control over online advertising and of downgrading links to its stories, favouring other outlets.
It alleges Google punishes publishers in its rankings if they don t sell enough advertising space in its marketplace.
Google called the claims meritless .
Associated Newspapers concerns stem from its assessment that its coverage of the Royal Family in 2021 has been downplayed in search results.
For example, it claims that British users searching for broadcaster Piers Morgan s comments on the Duchess of Sussex following an interview with Oprah Winfrey were more likely to see articles about Morgan produced by smaller, regional outlets.
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Updated April 21, 2021
This file photo taken on February 14, 2020 shows the Google logo in Brussels. Kenzo TRIBOUILLARD / AFP
The British owner of the MailOnline website on Wednesday filed a legal complaint in the United States against Google, accusing it of downgrading its stories in searches.
London-based Associated Newspapers Ltd filed a legal suit at a New York court, accusing the tech giant of reducing its search traffic and asking for damages and legal costs.
The MailOnline is the fifth most popular US news website, the media group says. Stablemates include the Daily Mail tabloid and the Mail on Sunday weekly.