Mar 02, 2021
Despite pandemic disruptions, consumer demand for beef at home and around the globe remained strong in 2020, a trend that will continue in 2021 and beyond, especially as foodservice operations begin to fully reopen. The strong demand, combined with expected higher cattle prices, signal an optimistic future for the beef industry, according to CattleFax, which presented an outlook session during the virtual 2021 Cattle Industry Convention Winter Reboot.
According to CattleFax CEO Randy Blach, cattle numbers will continue to contract in 2021, and producers will gain leverage on packers and retailers and margin distribution will be more equitable. Packing capacity is expected to increase slowly with the addition of more small-scale plants, and U.S. meat exports will continue to grow. Overall, profitability is expected to improve significantly for cow/calf producers.
The National Cattlemen’s Beef Association Wednesday announced the 2021 Cattle Industry Convention Winter Reboot. Planned for February 23-24, the event allows the organization to come together for industry news, updates, education and networking.
NCBA says Winter Reboot attendees will receive a sneak peek into plans for the Cattle Industry Convention and the Cattlemen’s College, moved to August of this year due to COVID-19 restrictions.
NCBA CEO Colin Woodall says, “This virtual experience will provide vital industry updates and education as we start the New Year.”
Winter Reboot sessions include an NCBA Washington, D.C. issues update and expectations with the new administration. Ten educational programs will be offered covering topics such as sustainability, as well as a tech tool introduction. A virtual marketplace will also be featured during the Winter Reboot to allow attendees interaction with leading agribusinesses.