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When Mike Morrison left his hometown of Fredericton, New Brunswick, for Calgary, Alberta, he assumed he’d never go back except to visit. Morrison was following a well-trodden path of Atlantic Canadians heading west to find work rom which few returned. During the mid-aughts, Alberta was booming thanks to the high price of oil. To Morrison, migrating west seemed an easy choice. “If I stayed, my options were to be a supply teacher or work in a call center.” When he arrived in Alberta, Morrison worked three jobs. During his free time, he started a blog to tell his friends back home about his life out west, and also to recommend TV shows. Slowly, Mike’s Bloggity Blog became one of Canada’s premier entertainment sites, and Morrison found himself with a local newspaper column as well as regular television and radio appearances. He then started Social West, a Calgary-based digital marketing conference that, before long, expanded to three cities. His identity and public persona we

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