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Sytner Group is launching a new competition aimed at supporting teachers and students during ‘Lockdown 3’ in partnership with the Institute of the Motor Industry (IMI).
As part of the competition, dubbed Driven by Design, entrants aged 11 to 16 will be required to design their own concept car and create an accompanying marketing campaign.
The competition has been designed in line with the national curriculum and aims to help entrants develop and test their skills in project management, sales and marketing, market research and design.
Paul Hudspith, head of recruitment and central HR at Sytner Group, said: “We understand the pressure that parents, guardians and teachers are currently facing when it comes to juggling life’s commitments and home schooling.