Big advertisers slash millions in Facebook spending after Capitol attack
15 Jan, 2021 01:30 AM
4 minutes to read
Advertisers are again pulling back on using the platform. Photo / Getty Images
NZ Herald
By: Laurence Dodds
Facebook s top 100 US advertisers slashed spending on the social media site by almost $10m (NZ13.85m) after violence erupted at the US Capitol last week, according to industry data.
A host of major names including Microsoft, PayPal, Starbucks, Nestle and Nissan froze or cut their spending in the seven days beginning on January 6 compared to the same period in 2020, according to estimates from data firm Pathmatics.
Combined with the ongoing impact of an advertising boycott which started last year, that dragged top firms overall Facebook spend down by as much as 43 per cent year on year as companies scrambled to react to the political turmoil.
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Connecticut is actively investigating how Amazon.com Inc. sells and distributes digital books, according to the state’s attorney general, the latest of several state and federal probes into the tech giant’s business practices.
The investigation is examining whether Amazon engaged in anticompetitive behavior in the e-book business through its agreements with certain publishers, Connecticut Attorney General William Tong said in a statement.
Connecticut asked Amazon to provide documents related to its dealings with five of the largest U.S. book publishers, according to a subpoena issued in 2019. The Tech Transparency Project, a nonprofit that investigates technology platforms, obtained the subpoena through an open records request and shared it with The Wall Street Journal.
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