18 January 2021, 4:14 pm EST By ( 5 Pitching Trends to Look Out for in 2021 )
Despite this year being one of the hardest ever for many industries, PR included, it has also shown a tremendous boost in media consumption. Last spring, Nielsen found that total TV usage increased by nearly 60%.
Additional research showed that 51% of US adults were using social media more since the start of the outbreak. Editors have worked more than ever, and companies learned to communicate their changes in the new reality. I ve personally sent hundreds of pitches this year (and the years before) and noticed trends that are going to be in play in 2021, too.
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