Are gardens a growth market for fashion retailers?
As Next and Joules both home in on the garden retail sector, Drapers explores whether this growing market offers real opportunity for clothing and lifestyle retailers.
Next reopened its stores in England and Wales this week (12 April), unveiling a Homebase shop-in-shop garden centre concept at six sites. The new venture, called Garden by Homebase at Next, sells pots, plants and garden tools, with staff on hand to offer customers advice on their gardening projects. The stores are located in Shoreham, Ipswich, Warrington, Camberley, Bristol and Sheffield.
“We know that people are spending more time outside and as we head into summer, they want to have their gardens looking at their absolute best,” a spokeswoman for Homebase told Drapers. “By partnering with Next, we’re able to provide customers with everything they need to brighten up their outdoor space and get it ready for the warmer weather ahead.”
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