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How the Pandemic Has Changed the Houseplant Industry and Why Besides being cheerful decor elements, plants are scientifically proven to reduce stress, giving them heightened importance in a tumultuous year. By Angel Madison Christine Han When onetime personal plant shopper and aspiring Martha Stewart of Succulents Sonja Detrinidad opened her website, Partly Sunny Projects, in Southern California just weeks into the pandemic, she didn t have high hopes for it. Detrinidad figured people wouldn’t have the expendable income to spend on plants while they were instead scrambling to find groceries and toilet paper. But the opposite happened: She was flooded, shipping out 1,200 orders in June of 2020 alone. In the past year, Detrinidad estimates that she’s sent out more than 70,000 plants. Her success is just one example of increased time at home leading to an explosion in the houseplant industry.

New yorkUnited statesSouth africaUnited kingdomSonja detrinidadTeresa thomasAlisa richterMartha stewartMelinda knuthUniversity of floridaUnited kingdom garden centre associationResource economics departmentPartly sunny projectsSouthern californiaCrazy plant baeNew orleans