Molson Coors CEO has a bold plan to fundamentally change the beer maker But will it work? fooddive.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from fooddive.com Daily Mail and Mail on Sunday newspapers.
From:ChinaDaily | 2021-06-04 09:30
Global beverage giant Coca-Cola is banking on its newly launched Topo Chico Hard Seltzer to make further inroads into the alcoholic drinks segment in China, especially Gen Z consumers looking for trendier lifestyle, company executives said.
The company said Topo Chico, which is made from a gluten-free alcohol base and infused with sparkling water, has 4.7 percent of alcohol, sugar, zero fat and natural fruity flavors. It also marked the company s latest attempt to diversify offerings for customers wanting a lighter lifestyle .
Topo Chico is currently available in Tangy Lemon Lime, Strawberry Guava, and Pineapple Twist flavors at various e-commerce and retail channels. The product is inspired by Topo Chico mineral water from Mexico, which was launched in 1895 and acquired by the United States firm in 2017.
Global beverage giant Coca-Cola is banking on its newly launched Topo Chico Hard Seltzer to make further inroads into the alcoholic drinks segment in China, especially Gen Z consumers looking for trendier lifestyle, company executives said.
It s going to be a big summer for hard seltzer boston.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from boston.com Daily Mail and Mail on Sunday newspapers.