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The Latest: Alabama to begin vaccinating prison inmates
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Biden Administration Launches Influencer Coalition to Push COVID-19 Shots
The Biden administration is seeking to leverage influencers including community, religious, and celebrity partners to promote COVID-19 vaccinations in a bid to overcome hesitancy and persuade more Americans to get the jab.
The Department of Health and Human Services (HHS) on Thursday announced the rollout of the COVID-19 Community Corps, a nationwide network of “trusted messengers” that, equipped with an arsenal of ads and other forms of messaging, intend to increase confidence in COVID-19 vaccines and boost their uptake.
Besides urging Americans to get a COVID-19 shot, the coalition of “trusted influencers” which includes athletes, doctors, businesspeople, and faith-based community leaders will continue to drive home the message that people should not let up with measures like social distancing and mask-wearing.
Photo credit: AP
WASHINGTON: Seeking to overcome vaccine hesitancy, the Biden administration is unveiling a coalition of community, religious and celebrity partners to promote Covid-19 shots. The Department of Health and Human Services We Can Do This campaign features television and social media ads, but it also relies on a community corps of public health, athletic, faith and other groups to spread the word about the safety and efficacy of the three approved vaccines. The campaign comes amid worries that reluctance to get
vaccinated will delay the nation s recovery from the coronavirus pandemic. Vice President Kamala Harris and Surgeon General Vivek Murthy will meet with the more than 275 inaugural members of the community corps on Thursday to kick off the effort.
WASHINGTON Seeking to overcome vaccine hesitancy, the Biden administration is unveiling a coalition of community, religious and celebrity partners to promote COVID-19 shots. The Department of Health and Human Services We Can Do This campaign features television and social media ads, but it also relies on a community corps of public health, athletic, faith and other groups to spread the word about the safety and efficacy of the three approved vaccines. The campaign comes amid worries that reluctance to get vaccinated will delay the nation s recovery from the coronavirus pandemic. Vice-President Kamala Harris and Surgeon General Vivek Murthy will meet with the more than 275 inaugural members of the community corps on Thursday to kick off the effort.
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