The study designed in partnership with market research firm Ipsos, which ran between November and December 2020 with over 22,000 participants from 21 different countries, also found that Covid-19 has had a slightly more positive impact on women’s self-love than negative.
Jameela puts this down to a few things. People have been nurturing themselves, there has been more time for creams, oils and baths, and we are taking time for self-care in a way we haven t before. A lot of us also realised that we don t
really put on make-up for ourselves. We weren t dying or styling our hair, everyone just let go and learnt to familiarise themselves with their real hair, real skin and real features.