Mumbai: Zee Entertainment Enterprises Limited has promoted Manish Agarvwal as vice president and head of marketing of Zee Zest, the 24-hour food and lifestyle television channel based in Mumbai. Under the new role, Agarwal will directly report to the business head and CMO marketing. He will be now responsible for Zee Zest channel's marketing, branding, social media, and asset
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India has been grappling with the second wave of COVID for over a month now. Hospitals are overwhelmed by the pressure caused by a surge in COVID cases. Businesses which were showing signs of recovery have suffered a setback due to the second wave.
Despite the gloom, corporates are participating in collective efforts to help curb the deaths. Most corporates have paused their marketing and promotional activities and are focusing on the ground reality to understand what the country needs and how best they can help in the relief measures. Here is how corporates are coming forward to help in COVID relief efforts.
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If you really wish to understand the enormity and impact of the IPL juggernaut, then you really need to savour and digest some of the statistics below on television and digital engagement of the League.
-There has been unparalleled viewership growth since IPL moved to the Star TV Network from Sony who were the broadcasters for the first 10 years - 54% growth from 2017 to 2020. When Uday Shankar and Sanjay Gupta, the then CEO and COO of Star India wrote out a Rs. 16,000 crore cheque for the media rights for 5 years, the entire Indian media industry let out an aggregated gasp of awe and surprise. But now, on the threshold of IPL 14, these numbers look pretty tame and real.
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