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Profile: Bill Yeargin of Correct Craft
Bill Yeargin, a reluctant CEO, navigated boat maker Correct Craft through three crises. He s working to avoid a fourth.
Clad all in black, tall, Bill Yeargin nonetheless strikes a self-effacing figure as he quietly returns greetings of “Hi, Bill” from the workers on the Correct Craft boat factory floor. His shirt has the company name and a slogan introduced under his management: “Making Life Better” better for customers, but also workers and, he says, anyone else the company touches.
Right now, the better life is in high demand. “We have dealers and customers screaming, wanting boats,” he says. He aims to please, but meeting demand isn’t what worries him. What concerns him is a future in which the factory east of Orlando could fall silent.
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