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Synopsis
According to data by television ratings agency Broadcast Audience Research Council (BARC), an average 105 million unique viewers watched 17 matches in the first two weeks of IPL, 9.5% less than last year.
Television viewership of the ongoing Indian Premier League is down almost 10% from last year amid a severe second wave of Covid-19, prompting many advertisers to approach broadcaster Star Sports Network to rework advertising deals, which may include extra airtime.
According to data by television ratings agency Broadcast Audience Research Council (BARC), an average 105 million unique viewers watched 17 matches in the first two weeks of IPL, 9.5% less than last year.