Decoding the factors behind the popularity of crypto among corporates
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Last Updated: Aug 02, 2021, 05:47 PM IST
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Synopsis
Cryptocurrency and blockchain technologies were a relatively small and sophisticated niche of the tech industry - preserving the nerds. Companies didn’t have the workforce to interpret this new concept and break down the revolutionary impact it has on the sustainability of their brands.
ET Spotlight Special
A few years ago, much of the corporate world shunned the crypto industry. They had written off cryptocurrencies and dismissed the revolutionary blockchain technology on which they were created. Some even bought into the narrative that cryptos are a fraudulent scheme targeting the gullible in the society and luring them to invest in a product with no intrinsic value. To most, it was an ingenious tech-based pyramid scheme that was bound to fail.
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