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Channel 4’s first ever Christmas brand campaign will reflect what a difficult and challenging year 2020 has been, while also raising a smile and encouraging everyone to be a little more accepting of each other.
Launching this Friday just before Gogglebox airs at 9pm on 11 December, the campaign includes a voice over by Matt Lucas of Channel 4’s The Great British Bake Off.
It opens with Santa’s Head Elf breaking the disturbing news to his unusual office co-workers that, given everything that is happening, Santa is thinking about cancelling Christmas.
Upon turning to his co-workers (The Holiday Mascots comprising of the Easter Bunny; Tooth Fairy; St Patrick’s Day Leprechaun; Cupid and the Halloween Ghost) and asking them for ideas, the group descends into a bickering row as they argue how best to ensure Christmas goes ahead.
Channel 4 launches first Christmas brand campaign
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Glued to the Screen: The Great British Bake Off
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