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Trust is growing in SA business – let s leverage that influence for the greater good

A PR pro, an HR leader and a counsellor discuss AirAsia s F-bomb leadership saga

A PR pro, an HR leader and a counsellor discuss AirAsia s F-bomb leadership saga
marketing-interactive.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from marketing-interactive.com Daily Mail and Mail on Sunday newspapers.

Pazarlama ve halkla ilişkilerin sınırları iç içe geçiyor

Pazarlama ve halkla ilişkilerin sınırları iç içe geçiyor
dunya.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from dunya.com Daily Mail and Mail on Sunday newspapers.

Chartered Accountants must lead and champion the ICAS ethical values – the foundations for trust

Chartered Accountants must lead and champion the ICAS ethical values – the foundations for trust What is city talk? whatsapp Shutterstock Every Chartered Accountant (CA) must demonstrate the highest ethical standards to fulfil their profession’s duty to the public interest. “ On the subject of being uncomfortable with the ethical responsibility of leadership, the 2021 Edelman Trust Barometer found that 86 percent of people surveyed worldwide now expect CEOs to speak out on controversial social issues, with almost two-thirds demanding that business leaders take the lead, rather than waiting for governments to act.” Source: Ethical Systems The COVID-19 pandemic has firstly been a health, social, environmental and financial crisis of immense proportion. Every individual has had to take personal responsibility for behaving appropriately.  Every one of us has had a duty to act in the public interest. And we continue to do so.

Under the Finfluence : The pros and cons of influencer marketing in financial services

5 July 2021    4 min read Financial literacy is growing with a range of influencers now devoted to sharing financial advice on social media, far and wide. Krystyna Frassetto from M&C Saatchi unpacks the pros and cons of ‘ Finfluencers’ and everything that marketers need to know. When Kim Kardashian first ‘broke the internet’ by posing nude for Paper Magazine, the reality TV star and influencer turned business woman explained, “I love sharing my world with people. That’s just who I am.” This month, Kardashian shared a new part of her world when she shared a #sponsored Instagram ad promoting her supposed favourite blockchain project, Ethereum Max. With more than 200 million followers, it’s possibly the single biggest promotion of cryptocurrency in history. 

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