The government on Thursday announced new information technology rules to curb the misuse of social media platforms. It mandated firms to appoint a grievance officer and disclose the first originator of the mischievous information and remove it within 36 hours. The rules said content depicting nudity or morphed pictures of women needed to be removed within 24 hours. The rules notified by the Information Technology (Intermediary Guidelines and Digital Media Ethics Code) Rules, 2021, will affect players such as Google, Facebook, and Twitter, and will include OTT (over the top) platforms such as Netflix, Amazon Prime, Disney, and Hotstar. The rules make a distinction between social media intermediaries and significant social media intermediaries that have a large number of users. The government will notify the threshold of the user base that will distinguish between the two.
IAMAI includes governmentâs suggestions, releases implementation toolkit for its self-regulatory framework for OTT platforms
The association has reacted quicky after I&B Minister Prakash Javadekar informed the Rajya Sabha Tuesday that the government was ready with guidelines and directions for OTT platforms and it could be implemented anytime soon Delhi, February 11, 2021
Days after I&B Minister Prakash Javadekar informed the Rajya Sabha Tuesday that the government was ready with guidelines and directions for OTT platforms and it could be implemented anytime soon, the Internet and Mobile Association of India (IAMAI) has come up with a comprehensive Implementation Toolkit, one of the reasons given out by the government while rejecting the associationâs self-regulatory model in September last year.
February 13, 2021
The Internet and Mobile Association of India on Thursday put out an “Implementation Toolkit” for its self-regulation code for streaming services. That code, which most major curated streaming services in India have already signed onto, has not been given a nod by the Ministry & Information & Broadcasting due to a perceived lack of independence in appeals bodies within streaming services as laid out in the code, and because the code doesn’t say what kind of content is prohibited. The implementation toolkit addresses these concerns by advising streaming services to have at least as many external independent members in their complaint bodies as internal members, and by including a list of laws applicable to content online.
IAMAI s Implementation Toolkit brings about universal self-regulation Code for OTT adgully.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from adgully.com Daily Mail and Mail on Sunday newspapers.
Read more about OTTs upgrade self regulation code for content with implementation toolkit on Business Standard. The signatories to the code include ZEE5, Viacom 18 (Voot), Disney+ Hotstar, Amazon Prime Video and Netflix