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2021 Airlie Beach Race Week

Australia s best beaches, reefs, surf and swimming holes: Our top 15 water experiences

Australia s best beaches, reefs, surf and swimming holes: Our top 15 water experiences
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QLD tourism ups spend post Olympics win, finds Pathmatics

QLD tourism ups spend post Olympics win, finds Pathmatics July 28, 2021 8:49 Pathmatics, which launched in Australia last month, has released data showing that the digital and social spend of Tourism and Events Queensland jumped significantly from June 2021 to July 2021, after Brisbane was announced as the host of the 2032 Summer Olympics. The spend in July has more than doubled ($299,400) when compared to January ($91,200). Advertising spend is derived from Desktop display, desktop video, mobile display, mobile video, and social media From the beginning of this year to 24 July, Tourism and Events Queensland has spent over $1 million of advertising spend on Facebook. ADVERTISEMENT Pathmatics also counted 309 creative pieces from 1 January to 24 July, although the same creative is counted more than once if the ad format, size, and creative text changes.

QLD launches domestic tourism push post Olympics win

QLD launches domestic tourism push post Olympics win July 26, 2021 10:01 The campaign has launched after Brisbane was named the host of the 2032 Summer Olympics. Created by Rumble, the campaign comes a year after the agency was appointed as Tourism and Events Queensland’s master creative agency and created the ‘Good to Go’ domestic tourism campaign. The latest campaign features a cover of Van Morrison’s ‘Days Like This’, performed by Queensland musicians Tia Gostelow and Busby Marou. ADVERTISEMENT The 60-second spot sees imagery of various locations around Queensland as the song plays. Locations featured include The Whitsundays, Outback Queensland, The Great Barrier Reef, and Brisbane.

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