Jul 30, 2021
It may sound counterintuitive but one of the major challenges governments across the globe faced at the height of the coronavirus pandemic was actually keeping people away from hospitals. In part, because of an inability to scale up human labour and resources fast enough to meet increased demand and also because of a need to minimise the number of people gathering at any specific place.
By Nick Durrant, CEO of Bluegrass Digital
But what did this mean for patients who needed to visit a hospital for something other than Covid? Well, they had to find alternative ways to secure treatment without visiting a medical professional in-person.
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May 19, 2021
Optimizely, a provider of digital experience platform solutions, was named a Leader in The Forrester Wave: Agile Content Management Systems.
The platform received the highest possible scores in the content hub, content services, and supporting products criteria.
The Forrester report noted Optimizely as “a good fit for midmarket and enterprise clients in retail, financial services, and technology.” This paves the way for the delivery and optimisation of digital experiences across multi-experience customer journeys.
Bluegrass Digital CEO Nick Durrant says Optimizely is the perfect solution to unlock any company’s digital potential. “With over 9,000 brands worldwide that have chosen Optimizely, it is not surprising that Forrester has named it as a leader.”
May 12, 2021
The Protection of Personal Information Act (POPIA) and the General Data Protection Regulation (GDPR) have a significant impact on websites and other digital platforms like social media, email marketing and e-commerce activities.
By Nick Durrant, CEO of Bluegrass Digital
Businesses have until 1 July 2021 to comply and to make their websites compliant.
POPIA and GDPR are data privacy laws that affect all business websites that collect data. The regulations are there to protect the online privacy of visitors and it covers how personal data is used and extracted when users visit and interact with a website.
Websites collect information in various ways and if a site uses analytics, opt-in forms, WordPress forms or email marketing, then they are collecting personal information. It is essential for businesses to obtain consent from visitors to collect and process their personal information.