By Christina Lorey
Mar 10, 2021 1:04 PM
MADISON, Wis. Close your eyes and envision a businessman: a freshly-pressed shirt, pants, dress shoes… and a pink wig?!
Kendall Richards, president of the Madison-based All-Comfort Services, doesn’t look like your typical businessman, at least
this month. Richards is wearing a hair-raising, head-turning neon pink wig for 30 days to raise money and awareness for breast cancer and the Susan G. Komen Foundation. Like many, his involvement with Komen is the result of a personal connection: Richards’ grandma fought and beat breast cancer in her 70s. She lived to the age of 102.
Now, Richards is participating in the nonprofit’s BigWig challenge. He and nine other wig-wearing do-gooders are trying to raise at least $75,000 for Susan G. Komen of Wisconsin. The challenge runs through Monday, March 15 and is just one example of the innovative ways people are raising money in new ways during the pandemic.
Kendall Richards, president of the Madison-based All-Comfort Services, doesn’t look like your typical businessman, at least
this month. Richards is wearing a hair-raising, head-turning neon pink wig for 30 days to raise money and awareness for breast cancer and the Susan G. Komen Foundation. Like many, his involvement with Komen is the result of a personal connection: Richards’ grandma fought and beat breast cancer in her 70s. She lived to the age of 102.
Now, Richards is participating in the nonprofit’s BigWig challenge. He and nine other wig-wearing do-gooders are trying to raise at least $75,000 for Susan G. Komen of Wisconsin. The challenge runs through Monday, March 15 and is just one example of the innovative ways people are raising money in new ways during the pandemic.