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COMMENTARY: Leverage first-party data to power highly personalized customer experiences

COMMENTARY: Leverage first-party data to power highly personalized customer experiences Tuesday, May. 18, 2021, 10:21 AM By Angelica Jeffreys ATLANTA -  Automotive marketers, dealers and lenders today are focusing their customer engagement strategies on data more than ever. However, how and what data can be leveraged requires close attention. Google has announced plans to stop tracking cookies in its Chrome browser by 2022. And, Apple has announced that, as part of the iOS 14 update, it will give users the choice to block the Identifier for Advertisers (IDFA) at the app level requiring apps to ask users for permission to collect and share data.  These changes, coupled with evolving regulations, require marketers, publishers and media buyers for auto and across all industries to have a clear position on first, second and third-party data.

Outcomes4Me Raises $12 Million in Oversubscribed Series A to Fuel Expansion of AI-Powered Cancer Patient Empowerment Platform

(0) Funding to Accelerate Hiring as Outcomes4Me Diversifies Cancer Support and Expands to Empower Patients in Europe CAMBRIDGE, Mass., April 28, 2021 /PRNewswire/ Outcomes4Me Inc., developer of an Artificial Intelligence (AI)-powered platform to empower cancer patients to navigate their care, today announced it has raised $12 million in an oversubscribed Series A round. Funds will be used to extend Outcomes4Me s platform beyond breast cancer to other cancers, grow the platform s regulatory-grade dataset, and expand to more patients in Europe. The round was led by Northpond Ventures, with participation from all existing investors, including Sierra Ventures, Asset Management Ventures, Merstal Ltd, IRA Capital, and others. Andrea Jackson, a Northpond Ventures Director, will join Outcomes4Me s board.

The Wills Groups Philanthropic Response to COVID-19 Reaches $1 Million

The Wills Groups Philanthropic Response to COVID-19 Reaches $1 Million
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