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The Loyalty and Engagement Awards 2021 Singapore

The Loyalty and Engagement Awards 2021 Singapore Details Booney Tan To succeed in today’s marketplace, brands must be able to excel at the 3 pillars of customer-centric marketing: Loyalty marketing, Engagement marketing and Relationship marketing. The Loyalty & Engagement Awards emerged from the need for a platform to recognise excellence in consumer-centric marketing activities that have helped to grow and retain your biggest advocates – your customers. Now in its ninth year, and on the back of one of the worst pandemics in human history, the Loyalty & Engagement Awards is more relevant than ever. Judged by an independent panel comprised of senior, client-side marketers and loyalty experts who have vast experience in the art of engagement, the Loyalty & Engagement Awards is open to entrants from across the South Asia, Southeast Asia and ANZ regions.

#LEAwards spills: Wofollow paves the way for the future of content marketing

Details 04 February 2021 Established in 2016, Wofollow is a Malaysia-based content marketing agency that boasts to be eye-catching from strategy, production to distribution. The agency expanded quickly, launching three different business units in the span of three years. It now comprises of its brand communications unit Rexco, its video marketing unit, Rexpo, and its influencer marketing unit Rexer. Last year, Wofollow partnered with beverage brand Chek Hup in its relaunch as the drink of choice for those seeking a healthier alternative without sacrificing richness and taste. This saw them being shortlisted as finalists at the Loyalty & Engagement Awards 2020 for multiple categories such as Best use of contests/promotions, Best use of experiential/live marketing, Best use of direct marketing, and Best use of technology . 

#LEAwards spills: Wofollow paves the way for relevant content marketing

#LEAwards spills: Wofollow paves the way for relevant content marketing
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#LEAwards spills: Millennium Hotels and Resorts relentless pursuit of a digital-first strategy

  Despite a tough 2020, Millennium Hotels and Resorts has worked hard to excite and delight consumers through new experiences. It rolled out a “Yacht-cation Escape” package last October, allowing guests to go on a luxury yacht ride at the Southern Islands of Singapore during their stay. At the same time, it also tied up with Wildlife Reserves Singapore to offer guests at the hotel with personalised experiences, such as Millennium Wild Experience with the Orangutans and Millennium Wild Experience with the Pandas . These efforts have certainly helped the hotel chain and it bagged gold for Best Loyalty Programme – Travel & Hospitality and bronze for Best Regional Loyalty Campaign at

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