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BMW CFO says he sleeps very peacefully in face of Apple Car threat - General Discussion Discussions on AppleInsider Forums
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BMW CFO on Apple Car: Competition is a Wonderful Thing
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BMW CFO says he sleeps very peacefully in face of Apple Car threat
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BMW wants higher margins, doubles down on electric vehicles
Home » News » BMW wants higher margins, doubles down on electric vehicles
BMW Chief Financial Officer Nicolas Peter is looking forward to a strong first quarter in 2021 despite the obvious pandemic-related issues. In a statement issued this week, Peter says that BMW is looking to also increase their operating margins from 8 to 10 percent. The company will publish its 2021 margin target in March. At the same time, BMW will increase its share in the BMW Brilliance joint venture in China, from 50 to 75 percent in 2022. Car sales in China saw a boost in 2020 – for all premium automakers – and BMW is targeting there a 2 to 3 percent margin.