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“We will save save hundreds of thousands of lives and prevent future generations from becoming addicted smokers,” said Dr. Janet Woodcock, the FDA s acting commissioner. She cited research estimates that banning menthol would prevent 630,000 tobacco-related deaths over 40 years, more than a third of them among African Americans. Menthol is the only cigarette flavor that was not banned under the 2009 law that gave the FDA authority over tobacco products, an exemption negotiated by industry lobbyists. The act did, though, instruct the agency to continue to weigh banning menthol. The flavor’s persistence has infuriated anti-smoking advocates, who point to research that menthol’s numbing effect masks the harshness of smoking, likely making it easier to start and harder to quit.

United statesNorth carolinaWhite houseDistrict of columbiaSan franciscoScott gottliebJeff chiuMitch zellerReynolds americanDrug administrationAmerican academy of pediatricAmerican medical associationNational medical associationBig tobaccoAfrican americanCarol mcgruder