American Homebuilders of West Africa Returns to Roots with Jobomax Rebrand
Pioneering homebuilder modernizes its image and simplifies brand recognition with a new logo and corporate identity as it expands operations in the West Africa region.
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PHILADELPHIA, May 4, 2021 /PRNewswire/ West Africa s premier provider of high-quality housing and housing finance solutions announced an updated logo and a return to its founding corporate identity as Jobomax, on the heels of the expansion of its housing offering from its main operating base in Guinea to Sierra Leone and throughout the region.
Robert Hornsby, Co-Founder and CFO, offered some background on the evolution of the company branding, when our company entered the housing business in 2014, we already had years of experience working with women s cooperatives in West Africa to develop more stable export markets for their fair trade products. To make a distinction between the
American Homebuilders of West Africa Returns to Roots with Jobomax Rebrand
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Fair Trade USA Reveals Greater Shifts Toward Transparent and Ethical Sourcing in First Quarter
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Published 04-28-21
Submitted by Fair Trade USA
OAKLAND, Calif., April 28, 2021 /CSRwire/ – Today, Fair Trade USA® – the leading certifier of fair trade products in North America – released its round-up of new commitments and product launches in the first quarter. As the pressing need for more social and environmental justice continues to surface during COVID-19, brands and retailers are stepping up and implementing initiatives, like fair trade, that support supply chain equity and sustainability. By making commitments to fair trade and launching new products, brands and retailers make Fair Trade Certified goods more widely available, meaning farmers, workers, and fishers receive the support they need to overcome adversity and create more sustainable livelihoods.