Jeddah, Kingdom of Saudi Arabia – 27 January 2021
The Royal Commission for AlUla (RCU) and the national flag carrier of Saudi Arabia, SAUDIA, have signed a SAR 4million memorandum of understanding (MOU) which includes joint marketing and promotional activity to ensure AlUla is top of mind as a year-round destination for Saudi residents in 2021.
The MOU was officiated by Melanie De Souza, Executive Director Destination Marketing, RCU, and Hazim Sonbol, VP sales, SAUDIA at SAUDIA’s Jeddah headquarters.
The partnership activity commenced on January 26th, 2021, and coincides with AlUla’s first-ever destination brand campaign, The World’s Masterpiece, which also launched on January 10th and runs through to April targeted at KSA and GCC markets.
Saudi Arabiaâs AlUla unveils first ever destination brand campaign for domestic travellers By TBM Staff | Mumbai
The first ever destination brand campaign for AlUla, the heritage and culture centrepiece of Saudi Arabia, has been unveiled. The campaign, developed by the Royal Commission for AlUla (RCU) with creative partners Leo Burnett, includes a 90â film directed by renowned cinematographer Bruno Aveillan and a suite of digital assets under the concept of The Worldâs Masterpiece.
In what is hoped will be a year of travel recovery, AlUlaâs new brand campaign is targeting domestic travellers and aimed at deepening the Kingdomâs pride and affection for AlUla as well as ultimately increasing intention to visit.
The first-ever destination brand campaign for AlUla, the heritage and culture centerpiece of Saudi Arabia, was unveiled today.
The campaign, developed by the Royal Commission for AlUla (RCU) with creative partners Leo Burnett, includes a 90” film directed by renowned cinematographer Bruno Aveillan and a suite of digital assets under the concept of
The World’s Masterpiece.
In what is hoped will be a year of travel recovery, AlUla’s new brand campaign is targeting domestic travelers and aimed at deepening the Kingdom’s pride and affection for AlUla as well as ultimately increasing intention to visit.
‘
The World’s Masterpiece is a play on both the skillful artistry of ancient civilizations who carved elaborate artworks into the rocky outcrops, as well as the pure and unspoiled beauty of the geological rock formations and landscapes sculpted by nature,’ said Phillip Jones, Chief Destination Management and Marketing Officer, RCU.
ADNOC announces new downstream industry marketing & trading directorate
1/13/2021
Abu Dhabi National Oil Company (ADNOC) has created a new Downstream Industry, Marketing & Trading Directorate, effective January 17, 2021, that integrates the company’s existing Downstream & Industry Directorate and Marketing, Supply & Trading Directorate. Mr. Khaled Salmeen, who previously held the role of Executive Director Marketing, Supply and Trading, will lead the new Directorate.
This strategic organizational change, the latest in ADNOC’s transformation journey, will enable greater value chain optimization across ADNOC’s Downstream and Trading operations, improving performance, profitability and efficiency. The new Downstream Industry, Marketing & Trading Directorate introduces a more integrated operating model that will help ADNOC provide a better service to its customers, while expanding it’s downstream operations, cataylizing the UAE’s industrial and post-covid economic growth, a