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Lawn & Landscape Features - Water Conservation The green industry plays a vital role in the education, promotion of drought-tolerant plants and smart water use. © constantgardener | iStockphoto Despite regional marketing and educational campaigns, consumers in general often have a skewed perception of drought and water conservation techniques. Research from Texas A&M and Michigan State University has revealed data that will allow the green industry to craft targeted messages to consumers that may help stretch a diminishing water supply. Melinda Knuth, who recently earned her PhD in horticulture at Texas A&M, and her team focused on the practical applications of the global concern that potable water will become less accessible in the future and how it impacts plant life in landscaping and horticulture.

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