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Apple s War With Facebook Continues as New Privacy Controls Will Stop Apps From Illicitly Tracking Our Movements Apple issued an 11-page report on Thursday titled A Day in the Life of Your Data, and announced plans to roll out a new layer of privacy control this spring that will prevent iPhone apps from tracking our movements without our knowledge. Apple is taking the next step to protect users’ privacy within the app ecosystem, the company says in the report. As a complex and growing set of entities access, track, and monetize personal consumer data, Apple is introducing two new features aimed at providing users with increased transparency, visibility, and choice so that they can make informed choices and exert greater control over their privacy.

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