Susannah Streeter, senior investment and markets analyst. Hargreaves Lansdown:
As the world’s largest tourism and travel operator, TUI’s fragile financial position shows Covid-19 is still a treacherous tide threatening to drag the global travel industry’s recovery off course.
Despite significant progress in reducing monthly cash burn, TUI posted a €699 million loss for the first quarter. Revenues were down 88% due to travel restrictions in European markets with many hotels in key winter sun resorts remaining closed. Yet there are chinks of light appearing through the curtains.
Demand for holidays is beginning to return with average daily bookings in January up 70% compared to December. Average prices are up by 20% for 2021 compared to the 2019 season with more customers opting for package deals rather than a DIY approach to booking hotels and flights separately, which can cause more of a headache when it comes to refunds.
Marketers should celebrate their love for the industry and not be afraid of being seen as 'marketing geeks' as passion helps you stand out, says the Confused.com CMO.
news
Sharmila recognised at Career Women Awards Daily News (via HT Media Ltd.)
Sharmila Arasaratnam was recognized at the Professional and Career Women Awards as one of Sri Lanka’s Top 50 Women for 2020 by Women in Management (WIM) Sri Lanka and the Maldives, IFC and Australian Aid for the contribution made in the field of Marketing and Advertising.
Sharmila Arasaratnam is the Director Marketing at Gamma Pizzakraft Lanka, sole franchisee for Pizza Hut and Taco Bell in Sri Lanka. She is a Chartered Marketer and a Fellow of the Chartered Institute of Marketing. A past pupil of Ladies College, Colombo, she was named one of the 50 Most Influential Marketing Leaders at the World Marketing Congress in 2015 and was recently included in the LMD Business Who’s Who Sri Lanka 2020 edition.
What you need to know:
Among Ms Njathi’s proudest moments in life is her recently co-authored book chapter with Dr Nicole Lee.
The chapter has valuable influencer marketing insights that would influence marketing strategies adapted by stakeholders across Africa.
Thank you for reading Nation.Africa
When Anne Njathi left Kenya for the United States of America two years ago, the now PhD student knew exactly what she wanted to achieve. Many thought that it was absurd for her to leave a well-paying job as a Marketing and Customer Experience Director (MCED) at a renewable energy company to become a student.
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An initiative from Liberty UCT Institute of Marketing, the online text book was launched this week and can be downloaded free at the link below.
provides core introductory marketing theory underpinned by a contemporary and localised South African perspective. South Africa has a unique hybrid economy with strong formal and informal economies co-existing in a deeply unequal society. It is written by marketing academics, professionals and students, and is focused on making local context a central reference rather than a peripheral addition.
The growing reader engagement with the
series on SEM segmentation in Mzansi is also really motivating. You can follow the series on the Ebony and Ivory website and various social media platforms. Parts two and three of an eight-part series tracking the evolution and effective use of the SEM model were published this week.