Surviving lockdown 3.0: a guide for UK ad agencies It may only be January, but sustained cuts to ad spend are already pointing to a tough and unpredictable 2021 for the UK ad industry. There are, thankfully, lessons to be taken from the first two lockdowns, which should stand agencies in good stead as they navigate the third and hopefully final instalment of a truly miserable trilogy. Here is our guide to surviving lockdown 3.0.
For UK consumers, January is a month typically marked by weight loss ads, New Year resolutions and a budget holiday marketing blitz. This year, however, things are rather different, with billboards, TV and websites carrying instead the very direct message: ‘Stay At Home’.
The Drum s senior reporter and media correspondent John McCarthy rounds up the latest media trends and developments. Also available in your inbox every Thursday as The Drum s Future of Media email briefing. Sign up here.
Future of Media: Going carbon neutral, print s huge Covid brief, is news brand safe?
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John McCarthy here with your third Future of Media briefing of 2021. Gone but not forgotten is Trump and the shadow of 2020. Optimism lingers – for now.
UKtech50 2021: Vote for the most influential person in UK technology
Our judges have picked a shortlist, and now we invite readers to tell us who should be chosen as the most influential person in the UK tech scene for 2021 – submit your vote now
Share this item with your network: By Published: 21 Jan 2021 14:04
Computer Weekly has opened voting for the annual UKtech50, our definitive list of the movers and shakers in UK technology – the CIOs, industry executives, public servants and business leaders driving forward the UK’s digital economy.
Whoever tops the list will be the person who, in the opinion of our judges and readers, holds the most influence over the future of the UK tech sector in 2021 – and hence the future of IT professionals across the country.
Khairudin: We want to reinforce the culture of effectiveness in the marketing communications industry.
PETALING JAYA: The Association of Accredited Advertising Agents Malaysia (4As) is launching its slate of programmes for 2021 with the IPA Effectiveness Essentials Certificate, reaffirming its commitment to fostering continuous professional development for agency and marketing practitioners.
Conducted by the 4As’ long-established training partner the Chartered Institute of Practitioners in Advertising (IPA) UK, the IPA Effectiveness Essentials Certificate is primarily aimed at entry-level practitioners in agency and client businesses, although any staff would benefit from the overview of the key thinking, knowledge, and practices of effectiveness that the course offers.
The Association of Accredited Advertising Agents Malaysia (4As) is launching its slate of programmes for 2021 with the IPA Effectiveness Essentials Certificate, reaffirming its commitment to foster continuous professional development for Agency and Marketing practitioners.