A Garnier-commissioned international survey found 81% of global consumers want to be more sustainable in 2021 and 44% expect brands to facilitate this (Getty Images) Sustainable living and environmental actions are top of the agenda for consumers across the globe in 2021, proving the importance of green beauty offerings, says L’Oréal’s Garnier president.
At the end of last year, Garnier commissioned an international consumer survey via Opinion Matters to investigate global consumer attitudes towards sustainability and find out what 2021 resolutions they would be prioritising.
The
One Green Step survey was conducted amongst 18,123 respondents from eight countries – UK, France, Germany, UAE, India, Indonesia, USA and Brazil – between December 4 and December 17, 2020.