February 2021 416 The Sustainable Hospitality Alliance has teamed up with events organiser Bench, forging a beneficial partnership for all those involved in the Sustainable Hospitality Challenge. This collaboration is about pushing the boundaries of innovation to create value-added solutions for a more sustainable world. The Sustainable Hospitality Challenge (SHC) is a Hotelschool The Hague initiative that aims to enhance the evolution of sustainable hospitality. Launched six years ago as the ‘Genio Worldwide Innovation Summit’, the challenge has now moved to a new direction embracing sustainability as the recurring theme. SHC addresses the urgency of the climate crisis and the direct impact it has on travel and tourism – an impact that has engaged all participants to contribute with innovative solutions. Today, more than 60 students from 30 global top-tier hospitality business schools share their ideas for a better Planet!
Sustainable Hospitality Challenge forges partnership for a sustainable planet
THE HAGUE, February 11, 2021 The Sustainable Hospitality Alliance has teamed up with events organiser Bench, forging a beneficial partnership for all those involved in the Sustainable Hospitality Challenge. This collaboration is about pushing the boundaries of innovation to create value-added solutions for a more sustainable world. The Sustainable Hospitality Challenge (SHC) is a Hotelschool The Hague initiative that aims to enhance the evolution of sustainable hospitality. Launched six years ago as the ‘Genio Worldwide Innovation Summit’, the challenge has now moved to a new direction embracing sustainability as the recurring theme. SHC addresses the urgency of the climate crisis and the direct impact it has on travel and tourism – an impact that has engaged all participants to contribute with innovative solutions. Today, more than 60 students from 30 global top-tier hospitality business sc
share this viewpoint
This viewpoint was created byWilly Legrand, Professor of Hospitality Management at the IU International University of Applied Sciences, Germany
Responsible travel: How do we make booking sustainable hotels easier?
Evidence shows that spending time in nature helps reducing anxiety, improving mental health and well-being, let alone boosting physical health. Nature is good for us; can we be good to nature too? It s no wonder that one recent large-scale survey conducted by Booking.com (2020) identified
Impact Awakening: The Rise of Responsible Travel as one of the nine predictions on the future of travel. Half of the global travelers surveyed expressed the desire to travel more sustainably in the future with over two-thirds of respondents expecting more sustainable travel options from suppliers. Demand is (and expectations are) building up and post-pandemic will see a surge in travel with purpose. But do travelers easily have access to all information needed t