Asda launches second-hand fashion offering in 50 UK stores
Following a successful trial in 2019, Asda is rolling out a second-hand fashion aisle to 50 of its UK stores, in a bid to encourage a more circular economy for clothing.
Image: Preloved Vintage Wholesale
The retailer first began offering “pre-loved” garments in September 2019, as part of a month-long trial for the ‘Second-hand September’. Campaign. The aim of the pilot was to gauge consumer attitudes and test the practicalities of this business model, which is new for the supermarket.
Now, it has confirmed that the offer will be made available in 50 stores across the UK, including major locations in Brighton, Bristol, Birmingham, Edinburgh and Leeds. Asda is working with wholesaler Preloved Vintage Kilo, best known for its vintage pop-up and pay-by-the-kilo events, to source the clothing.
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