Nearly half of South African consumers (46%) would walk away from an online service provider if it suffered any form of data breach, according to a global study by Kaspersky.
The idea of avoidable data misuse is likely to incur even greater wrath from respondents, however, with 68% affirming they would no longer use the provider for fear of their data being sold to a third party in this case. As consumers understand more about businesses’ data privacy responsibilities, more transparency is needed from those companies about how they handle user data.
Having to shop, be entertained, communicate and conduct business virtually is likely to have sparked heightened awareness about how much data is being offered, and what the upshots of this proliferation could be. Over two-thirds (67%) of respondents from South Africa are now worried that their online activities are being constantly tracked by the websites or services they visit.
1 in 4 online users allow apps access to mic, webcam: Study prokerala.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from prokerala.com Daily Mail and Mail on Sunday newspapers.
Kaspersky: over half of ransomware victims paid off attackers in 2020
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SIGN UP Study says only 17% of the victims got all their data back
April 4, 2021
More than half (52 per cent) of consumer ransomware victims worldwide paid ransom to restore access to their data in 2020, according to a study by Kaspersky. Yet for 15 per cent of those, paying the ransom did not guarantee the return of stolen data, the report adds.
Ransomware is a type of malware which criminals use to extort money. It holds data to ransom using encryption or by locking users out of their device.
Former Curtin University CMO launches new podcast Lean Mean Marketing Teams
February 3, 2021 10:38
Ty Hayes, managing director of Growth Generators, has launched a new podcast called ‘Lean Mean Marketing Teams With Ty Hayes’.
The announcement:
Ty Hayes, Managing Director of Growth Generators, a consultancy firm that helps CMOs design and build modern marketing teams that drive growth, has launched a new podcast. Lean Mean Marketing Teams with Ty Hayes, a podcast about how to create a high performing marketing teams features interviews with leading CMOs, authors and experts. Topics include leadership, agile marketing, team performance, work design and marketing transformation and the show is geared toward CMOs, Marketing Directors and Marketing Managers.