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Direct-to-consumer channel sees volumes rise, but cheaper wines dominate 26th January, 2021 by Arabella Mileham
US wineries shipped a record $3.7 billion of wine direct to consumers in 2020, according to a new report – a rise of 27% on the previous year – however the average price by bottle dipped 9.5%, as consumers turned to cheaper varietals and blends.
Sonoma saw the biggest volume increase in dtc shipments and now represents around 40% of the dtc channel
The 2021 Direct-to-Consumer Wine Shipping Report from Sovos ShipCompliant and Wines Vines Analytics, showed that there was a significant increase in shipments in the final quarter of 2020, as consumers dramatically increased the amount of wine purchased for direct shipment from wineries.