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Tyler Harris CONSUMER TRENDS: Shawn Darcy, director of market research for the National Cattlemen s Beef Association, will discuss consumer trends, marketing efforts to reach consumers and changing dynamics of what consumers prefer. Virtual conference will address consumer perceptions of beef, and programs helping to create and sustain demand for beef. Dec 22, 2020 The 2021 virtual Driftless Region Beef Conference on Jan. 26-28 will feature discussions on “What consumers say they need and want” beginning with a presentation from speaker Shawn Darcy, director of market research for the National Cattlemen s Beef Association. Darcy will talk about consumer trends, marketing efforts to reach consumers and the changing dynamics of what consumers prefer. His presentation will offer insight into consumer buying trends and campaigns that focus on keeping beef on the plate.

United statesFrank mitloehnerBrenda boetelKevin bernhardtPaul plummerShawn darcyDanelle bickett weddleDenise schwabUniversity of californiaUniversity of illinois extensionIowa state universityPublic healthUniversity of wisconsinUw madison division of extensionMadison division of extensionIowa state university extension