More Inventory Woes
A continued dearth of available boats is far and away the leading dealer concern for the foreseeable future
Author:
Jun 1, 2021
This month’s Pulse Report survey had responses from 51 marine dealers, who again reported strong retail growth and record low inventory. For the second consecutive month, every one of the dealers reported that new-boat inventory was “too low” coming into the peak retail months.
One dealer remarked, “Boats. That is what’s working. Everything that is available is selling purely because it’s available. Customer referrals and word of mouth are stronger than ever before.” Another added, “Any brand of boat, new or used, doesn’t stay for sale very long. Service is crazy busy.”
Improving Access in a Post-Pandemic World
Thereâs important work to be done to move our industryâs priorities forward
Author:
Jun 1, 2021
During the past year, we have all navigated uncharted waters and dynamic change at nearly every turn. It has affected us as individual leaders, as employees and as consumers. These ever-changing conditions are almost certain to continue as the world redefines how it works, lives and plays. Through it all, we have learned that leadership matters and remaining intentional in setting a strategic direction will be more important than ever in the days ahead.
One way NMMA leads is through our programs and services, which are carefully designed to serve the best interests of our members. We stay rooted in our mission to ensure the growth and success of the recreational boating industry and vision that recreational boating is the No. 1 leisure activity in America, with a united emphasis on creating transformational experiences for all. A
Dealers, Whatâs Your Brand Strategy?
Author:
Jun 1, 2021
This month’s Pulse Report survey asks dealers about their brand strategy as the boating season kicks off and if they may add brands to close gaps in available inventory.
The report also asks dealers about retail trends, product shortages and overall inventory as the boating season gets underway around the country.
Launched by the Marine Retailers Association of the Americas and Baird Research, the survey gauges monthly retail conditions. It also includes the Marine Retail Sentiment Index, which gauges retailer confidence.
Soundings Trade Only partners with Baird to disseminate the survey and report the results.
Time to Cut the Manure!
Author:
Jun 1, 2021
As we roll into summer, there may be some encouraging news for many of the nation’s waterways as predictions are calling for smaller Harmful Algae Blooms due to an unusually dry spring in many areas. But don’t be lulled into backing off demands that the real problem still must be addressed in a word, manure!
First, the National Oceanic and Atmospheric Administration along with the National Center for Water Quality Research at Heidelberg University have noted the dry spring in the northwest Ohio region, for example, could result in a smaller HAB forecast for Lake Erie during the late summer months, the prime time for HABs to flourish.