LSL, owner of Reeds Rains and Your Move, has acquired Mortgage Gym for £2.4m as part of its digital strategy to drive growth in financial services.LSL has also acquired a 60% stake in Direct Life Quote Holdings for £1.8m.
LSL is one of the largest providers of services to mortgage intermediaries and mortgage and protection advice to estate agency customers, currently representing around 9% of the total purchase and remortgage market, with 2,600 financial advisers.
The investment in Direct Life Quote Holdings aims to help both PRIMIS members and LSL’s directly employed advisers to increase their sale of protection products for the benefit of clients and customers.