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Press release content from Business Wire. The AP news staff was not involved in its creation. 2020 Success Case Study on Meiji The Chocolate - ResearchAndMarkets.com February 4, 2021 GMT Meiji, an established food manufacturer based in Japan, launched a gourmet chocolate bar named Meiji The Chocolate in 2014. However, the product failed to strike a chord with consumers as it lacked a distinct flavor. Subsequently, armed with research, the company revisited its strategy and introduced Meiji The Chocolate in 2016. ADVERTISEMENT Meiji offered the product in eight flavors - Brilliant Milk, Comfort Bitter, Elegant Bitter, Framboise, Matcha, Sunny Milk, Velvet Milk, and Vivid Milk - which are segregated into bitter and milk chocolate. The company adopted a “Bean to Bar” concept, procuring cacao beans from select plantations across the globe to create a dark chocolate with a distinct taste. Additionally, each bar of chocolate is fashioned as an assortment of differently shaped and

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